Lure Fishbar

142 Mercer St. New York, NY 10012(212) 431-7676 lurefishbar.com

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I was debating whether or not to lead with a photo of their food or of their decor, but in truth there really is no contest as to which is more impressive, hence the photo above. It’s almost as if they built a restaurant using parts from the boat in the movie “On Golden Pond.” Just gorgeous. But sadly that’s close to about it in terms of plusses- well, that and it’s location, right in the heart of prime Soho shopping.

And while the Yelpers may swoon, I have to scratch my head, because the food simply doesn’t hold up to the adulation. For example, the lobster roll is an eye roll, paling in comparison to places like Pearl, Luke’s, Mermaid Inn and Red Hook. And the other dishes weren’t much better, or perhaps even worse, because they were so unmemorable as I can’t even recall what else we had- only that it was more of blah, and enough blah to form a solid opinion that we would rather eat at any of the other dozen or so places in Soho that we love. Guess the name should’ve been a dead giveaway, lure’s are inherently shiny, attractive objects, but when you bite into them, well, you get screwed.

P.S. The sister restaurant Burger & Barrel is much, MUCH better.

2 teeth