132 W 31st St. New York, NY 10001 • (212) 971-9400 • friedmanslunch.com
Hark! There is a ray of sunshine in the land of the lost. Yes, in case you didn’t know, Friedman’s has opened another location right by Penn Station, which I resoundingly applaud. Too many restaurants always do the same old tired thing, Upper East, Upper West and something south of 23rd Street. And while that business model certainly must have its merits, so does the notion of spreading the love. And spread it they do, all over Herald Square and all over your plate. Which doesn’t sound as appetizing as I was hoping, but if you’ve ever dined at one of the other locations than you need very little convincing. If not, let me elaborate…
The décor is very inviting and casual with a rustic contemporary flair, which comes from the use of lots of wood, mixed in with stainless steel, wrought iron, a bright tile wall, a high table near the front for walk-ins and a half open kitchen.
The service is friendly and on top of their game, although I do find them to be a touch aggressive when it comes to squeezing by you in the alley by the kitchen. In other words, get the fuck out of their way or you’ll find yourself bent over a nearby table or in another patrons lap.
The food is excellent as always, from the wonderfully fresh squeezed juices in both orange and grapefruit variety (I usually get the two mixed, half and half. I like cutting the sweetness of the orange back a bit with the tartness of the latter. It’s my thing) to the amazing pastrami, caramelized onion and mustard omelet served along side some solid hash browns and a couple of slices of toast. The eggs are always money here though, so no surprise there. In fact, everything is always good here. The only surprise is that upon expansion, Friedman’s still hasn’t lost a step. Oh, there was one other surprise- a nit actually. The bread was served sans jam and with an anemic portion of butter, which would’ve been fine had the bread been so special it didn’t need it, but that was definitely not the case. This bread needed something on top of it more than a nymphomaniac taking Spanish fly.
But that one nit aside, if you’re in need of morning grub and you’re near Penn Station, your ship, bus and train just came in.