25 W 23rd St. New York, NY 10010indikitch.com
From the decor to the menu it’s basically Chipotle for Indian food. So much so that Chipotle could probably sue for copyright infringement.
That said, because nobody knows Indian food as well as Mexican, EVERYTHING has to be explained to EVERYONE. So it literally takes forever to order- basically rendering the fast-service concept moot. This is SO bad in fact, that I literally left the first time I went because one person in front of me took over 10 minutes just to place her order. And she still wasn’t finished when I left! For all I knew, she could’ve still been there when I returned days later- but lucky for me, I went at an off time and went right to the front of the line. I highly recommend doing this if you still choose to go after reading the rest of my entry.
So, now for the food. It’s eh at best. The raves of this place are a shocking commentary on how woefully easy to please most people are when it comes to food. The nan was dry. The vindaloo FAR from spicy- and I even asked for the extra spicy version. Sorry, but vindaloo is supposed to be doubly spicy as is. So if you ask for extra spicy it should be like lava. This was like curry flavored water.
As for the sides, the rice was over cooked and the cucumber salad was bland.
The only thing that was worthy of note was the blood orange lemonade. Far superior to Num Pang’s.
But in terms of Indian, if you really want to taste something worthy of 5 stars, just head a few blocks Southeast to Tamarind. It’s my favorite Indian in the city and it makes this place look like exactly what it is… a gimmick.